Shapers Group Website Redesign
At a Glance...
As practice to develop my skills in Figma, I challenged myself to redesigning Shapers' website. Shapers is a B2B business that specialises in tooling and plastic moulding. This is an ongoing project, and I aim to finish with a prototype version of the website.
Timeline
Software
Ongoing
Figma
FigJam
Analysis & Annotation
01 The Problem
In conversation with the director at Shapers Group UK, he shared the frustrations and problems he has experienced with their company's website. After some analysis of the website, I was able to identify the pain points that a user might experience and how the website can be improved from a design perspective. From this analysis, I was able to set goals and solutions, which served as a strong foundation for making purposeful design decisions.
02 Mood Board & Design Decisions
As Shapers is a B2B business, it is highly important that their website reflects the values and expectations of their clients. By working closely with the project's set goals, I wanted to focus on content hierarchy and ease of use which represents Shapers as a reliable and expert company in their industry.
03 Wireframe
After the brainstorming process, I created a base wireframe for the prototype. By focusing on content structure and categorisation, I will be able to have a strong foundation and plan before proceeding with visual design. During the making of the wireframe, I wanted to ensure I addressed the main pain points to offer an improved user experience.
