ForLoop
At a Glance...
A look into my time at ForLoop, where I worked on UX design, 2D animation and marketing.
Software
Figma
After Effects
Role
UX Designer
Social Media Manager
01 Project Overview
I collaborated closely with the design lead as the primary designer for a client project, creating the back office for a gambling platform.
In this role, I developed user flows, wireframes, and interactive prototypes to optimise the user experience, focusing on seamless navigation and integrating key functionalities. Our goal was to develop a future-proof platform that distinguishes itself from others in the industry.
User Flow
02 Research & Planning
Collaborating with the project manager and compliance officer enabled me to conduct in-depth research and gain a deep understanding of the project requirements, laying a strong foundation for the product design.
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Using comprehensive user flows, wireframes and prototypes, my approach prioritised a seamless interface, reducing friction points, minimising user confusion and reliance on customer support. This aligned with business objectives to limit the use of customer service assistants by having an intuitive back office that allows requests to be processed quickly and efficiently.
03 Designs
I consulted with developers to ensure responsive design, performance, and efficiency, delivering the project on time. I significantly enhanced my problem-solving skills and developed a sharper attention to detail, allowing me to progress through the project as a more confident UX designer.
LinkedIn Marketing
At ForLoop, I supported the team in developing a new social media campaign that reinforced consistent branding and encouraged engagement. The B2B company aimed to communicate their services more effectively while maintaining a sense of intrigue, withholding just enough information to spark curiosity and attract potential clients. I was able to do this through market research, campaign analytics and creating a component library specifically for their social media.
Animation Show Reel
Still Posts
View more here
04 Reflection
In summary, my role in the design team allowed me to contribute to a range of areas, from SaaS product design and UX/UI to 2D animation and digital marketing. Through close collaboration with the design lead and developers, I successfully designed and delivered a user-centric back office for a gambling platform while ensuring efficiency and seamless navigation. My work also extended to managing a social media campaign, further enhancing my skills in animation, copywriting, and client communication. This experience strengthened my expertise in creating impactful, user-focused designs and effective digital solutions.
Skills Gained:
UX / UI Design
2D Animation
Digital Marketing